The Weather Channel
The Weather Channel is a cable television network that revolutionized the reporting of weather and weather-related news by being on 24 hours a day.
The Weather Channel went on the air in 1982 and reports the weather and other meteorological information for the United States as well as other countries and regions of the world. The Weather Channel does not gather its forecasts directly from the National Weather Service, a U.S. government agency that is part of the National Oceanic and Atmospheric Administration (NOAA). Forecasting is done in-house, however current weather data does come from NOAA and NWS, and the ultraviolet index from the EPA.
The Weather Channel also uses special proprietary equipment that inserts NOAA/NWS local weather forecast and warning information if it is viewed on a cable TV system. The original Weather Star technology has been upgraded on most cable systems to IntelliStar, including Vocal Local to announce the three-day local forecast. Satellite viewers see a roundup of local TWC forecasts for major cities across the U.S., as well as satellite and radar images, and severe weather watch and warning maps when active.
The IntelliStar technology also has produced a new service called Weatherscan, on which a separate channel constantly displays local and regional conditions and forecasts, along with The Weather Channel's logo and advertisements.
TWC's sister channel in Canada is The Weather Network in English and MétéoMédia in French, which uses similar technology. TWC is half-owner of Pelmorex, which owns The Weather Network / MétéoMédia.
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