Billboard (advertising)
A billboard or hoarding is a large outdoor signboard, usually wooden, featuring a panel advertisement seen in public places.
Ordinarily, hoardings are used in advertising, be it private or state, with the aim of making profit or not, and can commonly be found next to main roads and motorways, as well as on sides of buildings. As a rule, consequently, artwork or other means of communication with the prospective customer or intended addressee ought not to be overly distracting so as to avoid car accidents. Nonetheless, the goal of advertising companies is often to induce provocation.
More recent "hi-tech" hoardings involve rotating elements which allow the display of up to three advertising panels in quick succession. Many 'hoardings' today are also fully digitalised (using projection and similar techniques); some are even holograms. However, it is questionable whether one may still refer to them as hoardings.
See also: Billboard Liberation, Burma-Shave
Referenced By
Advert | Advertisement | Advertisements | Advertising | Advertisment | Billboard | Claudia Alta Taylor Johnson | Claudia Johnson | Erich Salomon | Hoarding | Lady Bird Johnson
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