Attitude (psychology)

Attitude is a key concept in social psychology. Attitudes are relatively enduring views on people, behaviour, or events. Unlike personality, attitudes are expected to change as a function of experience, and there are numerous theories of attitude change, including:

• Dissonance-reduction theory, associated with Leon Festinger
• Self-perception theory, associated with Daryl Bem

The major debate in the theory of attitude change is whether attitude change causes behaviour change or vice versa.

See also

• propositional attitude